Consequently LÖV’s mission is to be the answer to woman’s demand for comfort. Underwear that reinforce the life you are aspiring to have. Therefore we have designed pieces to make you feel empowered and support you on your way to achieving your goals. If this means you are running errands, jumping on planes, going from morning meetings to after work parties or just enjoying a binge marathon on Netflix, so be it! Why we do it? Most of all LÖV’s underwear moves and adapts with you.It´s all about your choices and your dreams. We believe that there is nothing more attractive than your confidence.