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La Serviette Paris

It’s the story of a very special beach towel, a deluxe oversized fashion accessory, a soft and comfortable decorative piece, a work of art that is wash-resistant. The story begins in 2016, when a couple of thirty-something friends, both mad about photography and travel launched this French brand with one clear objective in mind – to make a difference to the beach shore, poolside and even the bathroom, by creating an imaginative collection of high-end luxury towels. La Serviette Paris’s ethos is : strong print designs, produced in a striking colour palette, on soft, thick, water absorbent and water-resistant towel material, originating from an age-old Portuguese expertise which has almost vanished in Europe today. Forget dolphins, seascapes and seashells, and embrace exotic water birds, such as flamingoes and herons, Navajo patterns and Inca designs!